June, 2011

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Is Your Web Site Making You Money?

Your web site is a useless expense if it doesn’t:

  1. Sell your products/services directly through a shopping cart.
  2. Bring in new clients or keep the old ones coming back.

It’s as simple as that. If you don’t want your web site to be the equivalent of a stack of brochures (or business cards) forgotten in a corner, you need to bring it in front of as many people as possible. On the internet, there are millions. How many will come to your web site?

This is where all the mumbo-jumbo and the jargon of today’s internet marketing experts comes into place: S.E.O., CPC, CPM, conversions, e-Campaigns, e-mail blasts, search advertising, display advertising and oh, so many more. All these magic words are part of what purportedly in this modern age can bring a business to the pinnacle of success. What do they mean? How do they work? Your partnership with eBiz Miami will bring it all to light. For now, you can start by clicking on our FAQ (Frequently Asked Questions) link at the top. After that, if you want to find out more about how this magic could work for your own business, subscribe to our newsletters. They are packed with useful information and practical advice. Or, pick up the phone and call us.

Security 101: Your Password Sucks

Cracking Passwords

Click the picture to see how you can stop this guy from hacking your password

Preaching the same mantra wherever you go might get a little old after a while. Those who know and believe in your expertise tend to move your constant advice and alerts somewhere in the category of nagging background noise while they go back to their old habits. Then there are those who don’t believe in your expertise to begin with, or even if what you tell them sounds commonsensical, they might find it too complicated to stick to it. Until one day, their computer either doesn’t respond any longer to their commands, or it freezes completely. And this would be just one of the happiest cases. Others might end up getting weird questions from their friends, like why do they keep sending them those annoying Viagra messages.

It gets worse when you wake up one day and you see your credit card charged for a brand new Xbox or a pimped up bicycle that was just shipped to… Russia. This is still not the worst case scenario, but by now you’ve got the picture. It could all start from your computer. And yes, it could happen to you. Statistics and horror stories in the news keep showing growing trends on cyber crime. The purpose of this post is just to show that, in case you didn’t feel like your friendly neighborhood expert (that would be us – eBiz Miami) might have a point when urging you in our newsletters to pay attention to your online habits, maybe you’ll listen to the “big boys”, who are in the trenches of digital warfare day and night, all year round. And if you take only one thing from the article we recommend here, it should be this: make sure that your favorite password does not end up as the master key to your doors, online and offline.

Read this recent post from McAffee, one of the leaders in the internet security industry. If, upon reading the article, you find that your password sucks, find time to apply the easy steps suggested there to strengthen it. Do that at least for the one on your online banking web site. Like, today!

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