Cook American Apples
Apple has decided to bring back home some of its manufacturing, starting in 2013. CEO Tim Cook announced, in an interview with NBc’s Brian Williams, that starting with 2013, Apple will bring some of the manufacturing to the US.
“Next year, we will do one of our existing Mac lines in the United States.”
While he did not specify which product Apple decide to manufacture at home, the news is nonetheless worthy of praise. Apple doesn’t have a history of not following up on its promises, at least not under its founder, Steve Jobs, who recently passed away. This isn’t only a bold move from a marketing standpoint, but it is definitely a welcomed initiative and a sorely missed contribution to the US economy by any big company manufacturing goods in the cheap labor markets of Asia. We look forward to seeing others follow suit.